One of my personal beefs with music videos of late is how random they feel. I understand the desire not to create something fairly obvious but I wish some videos would align, if only briefly, with the song or at least the vibe of the song. That's why I love Lorde's video for her song "Perfect Places" (from her album Melodrama).
"Perfect Places" is a magnificent song about attempting to turn our reality into the very clear fantasy that exists in our head, and the various ways--drugs, partying, kissing boys--we try to do that. The song speaks to this escapist quality that I think comes with just living in a very tumultuous and painful world, but especially with feeling young and out of place. The video perfectly visualizes this by placing Lorde, alone, at a random house on the beach. Dressed in an array of decadent gowns, she runs along the beach and drinks whisky while swimming in a waterfall, like the angsty heroine of a Kate Bush song. The video is perfectly indulgent, Lorde is perfectly indulgent in it (with her one woman tea parties) and is so escapist I feel like I've taken a vacation. This song/video combo reminds me that although our realities rarely live up to our fantasies, sometimes we need to escape into a world of our own and let ourselves indulge. Nobody really needs to know.